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Technical

Ability to contribute in all steps of the product design process, from leading exceptionally efficient teams, talking to end-users and customers, creating and understanding product requirements to producing high quality deliverables:

Research & Analysis

  • User Research: qualitative & quantitate, Creating Personas, Customer Journey maps, User flows, Storyboarding

  • Extracting metrics using Adobe/Google Analytics

  • Performing A/B Testing (Adobe Target)

Clickable Prototypes & Mockups

  • Expert level proficiency using wireframe & prototyping tools: Balsamiq, Invision, Keynote, Omnigraffle Pro

Pixel perfect designs 

  • Expert level proficiency using Photoshop, Illustrator, Sketch

Platforms

  • Web, Mobile: iOS, Android, Wearables, connected devices, IoT

  • Knowledge of HTML, CSS, Javascript, Frameworks: Bootstrap, React.js

  • Applied best practices: human centered design, responsive design, mobile-first, grid system

Working with teams

  • Experience working with both Agile/SCRUM and Waterfall teams

  • Experienced creating end-to-end design workflows from demand generation & management (JIRA, Trello) to design ops (InVision, Abstract - version control, Sketch libraries) to hand-off and code implementation (Design Systems, React.js, MVC).

  • Experienced aligning with common business & engineering processes for requirements gathering, benchmarking, version control, release management, vendor engagements, information & systems architecture

Languages
Fluent in English, Dutch and Russian. 

Business

Experience designing and developing web and mobile applications, knowledgable about necessary steps from conception to execution:

  • able to set realistic goals and deliverables;

  • brainstorm and develop creative solutions;

  • create sensible project timelines and budget estimates;

  • write product requirement documents easily understood by designers, developers and clients;

  • manage the development process from ideation to product launch, bug fixes and continual enhancement;

  • effectively manage time and resources;

  • quickly design wireframes, mockups and clickable prototypes;

  • create pixel perfect Photoshop designs;

  • ability to hire, manage and inspire design and development teams;

  • communicate effectively with end-users and stakeholders;

  • manage quality assurance;

  • set up and manage customer support processes;

  • come up with, and maintain design and product strategies.

Achievements

  • Grown products and platform 0 > 1 and 1 > 100 across B2C, B2B, startups and mid to large enterprises leading to multiple acquisitions and $ billions in value created

  • Build, lead and scaled global research, design, content & product teams (20+ FTE) directly managing ICs and managers

  • Launched multiple industry-specific Design Systems with both proprietary and open source components & patterns

  • Established and perfected over 20+ years a reusable, highly effective design process and research methodology

  • Designed User Interfaces used by millions of people around the world

  • Lead design & development teams creating 100's of websites and mobile applications

  • Designed online e-commerce and payment products for: Wells Fargo, Moneymedic

  • Founded multiple, successful international businesses

  • Lead customer acquisition and business development of international customers like PayPal, Tele2, Vestia and American Idol

  • Raised $1m in Venture Capital for own startup

  • Created an online payment product processing €80m in transactions in the first 2 years

  • Obtained a semi-banking license in the Netherlands and licensed CPSP (Collective Payments Service Provider)